Companies are taking heed to the call for assessable, healthy and safer personal care products.  Even large retailers such as Wal*Mart has stepped up to the plate. 

Cosmetics firms heed calls for organics

Consumers who are vigilant about what they put into their bodies have proved they also care about what they put on them, making naturals and organics the fastest-growing segment of the cosmetics industry.

Players like Target and Wal-mart launching their own natural and organic lines, but even small local companies are reaping the rewards.

According to Organic Monitor, a London consulting company, sales of natural and organic cosmetics are soaring, with revenues projected to approach $7 billion this year in the United States, up $1 billion from last year.

For the full paper:
http://www.boston.com/business/technology/articles/2008/05/26/cosmetics_firms_heed_calls_for_organics/

Still, even products labeled “natural” can still have some of the same harmful chemicals that it’s best to avoid.  Always read labels before purchasing.